META LAUNCHES PAID AI AGENT, CHARGES UP TO $200/MONTH

Meta's new Hatch AI agent marks a significant shift in the company's revenue model. Rather than relying solely on advertising, the product opens a direct B2B revenue stream while helping Meta offset substantial AI infrastructure costs. Hatch operates on simple principles: users describe what they need in plain language, and the agent executes tasks across multiple domains. Its capabilities span from creating custom tools to managing calendars and handling communications. CEO Mark Zuckerberg positions Hatch as a test case for premium AI services. The pricing structure—potentially reaching $200 monthly—reflects Meta's confidence in the product's value proposition and signals the company's willingness to charge enterprise and power users for advanced AI capabilities. The move represents Meta's broader strategy to diversify beyond its advertising-dependent model while capitalizing on recent AI investments. Hatch's development comes as competitors like OpenAI and Google accelerate their own paid AI agent offerings.