The 256GB iPhone 18 Pro will carry a bill of materials cost roughly 38% higher than its iPhone 17 Pro predecessor, with memory components now accounting for 34% of total BOM expenses, according to TrendForce analysis.
Rising memory prices are the primary driver of the increased manufacturing costs for Apple's next-generation flagship model. The memory component's share of the bill of materials has climbed significantly, reflecting broader industry trends in NAND flash and DRAM pricing.
This cost escalation presents a notable challenge for Apple's supply chain planning and pricing strategy. The steep increase in memory-related expenses could influence decisions around final retail pricing and storage tier configurations.
TrendForce's analysis underscores the ongoing pressure on smartphone manufacturers from volatile semiconductor markets. Memory remains one of the most expensive components in modern smartphones, and supply constraints continue to support elevated pricing across the industry.
The findings suggest Apple may need to adjust production forecasts or pricing strategies to maintain margin targets for the iPhone 18 Pro line.
Chinese humanoid robot makers captured over 97% of global shipments in the first half of 2026, shipping approximately 19,100 units—nearly quadrupling the 5,100 units shipped in the same period last year.
Apple's AirTags can survive splashes and brief water exposure, but they're not designed for submersion. Here's what you need to know about their actual water resistance.
Dell's refreshed XPS 13 delivers competitive performance and design against Apple's MacBook lineup. However, the base configuration falls short—buyers should upgrade to 16GB RAM for reliable multitasking.
The Classic-TKL Underscore Edition retro-inspired keyboard is now available preassembled, eliminating the build process for users who want a ready-to-use device.