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McDONALD'S DEPLOYS AI TO SET PRICES AT 14,000 RESTAURANTS

McDonald's is using an artificial intelligence pricing engine to determine location-specific menu prices across nearly 14,000 U.S. restaurants and select international markets, according to a Reuters investigation.

1 SOURCEFIRST SEEN SEP 29, 01:20 PM► READ THE ARTICLE

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Investigation: McDonald's is utilizing an AI pricing engine across nearly 14,000 restaurants to generate location-specific "optimal prices" for menu items (Waylon Cunningham/Reuters)

Waylon Cunningham / Reuters: Investigation: McDonald's is utilizing an AI pricing engine across nearly 14,000 restaurant…

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