MACBOOK AIR M5 BRINGS PRO POWER TO CONSUMER LAPTOPS

The M5 chip upgrade positions the MacBook Air as Apple's most capable consumer laptop, handling demanding workloads previously reserved for Pro models. The base configuration now includes double the storage of its predecessor, while battery life remains a standout feature. Pricing increases by £100 compared to last year's model. The 13-inch entry-level variant starts at £1,099 (€1,199/$1,099/A$1,799), with 15-inch options available at higher price points. The refresh strengthens the Air's position as the benchmark for consumer laptops. However, Apple's introduction of the lower-cost MacBook Neo creates direct internal competition, potentially fragmenting the consumer segment. This positioning forces buyers to evaluate whether the M5's additional performance justifies the price premium over the Neo. The Air remains targeted at users balancing performance, portability and cost, though the expanded product lineup narrows its previously unchallenged market position.