IRELAND PROBES META OVER INSTAGRAM, FACEBOOK FEED CONTROLS

The investigation by Ireland's media authority focuses on Meta's feed algorithms and user choice mechanisms across both platforms. Regulators are examining whether Meta is preventing users from exercising control over feed content, potentially violating their rights. The inquiry represents another regulatory challenge for the social media giant, which already faces scrutiny from multiple jurisdictions over privacy, content moderation, and algorithmic transparency. Ireland hosts Meta's European headquarters and serves as the primary location for EU regulatory oversight of the company. The watchdog's probe will likely examine Meta's feed personalization systems, recommendation algorithms, and available user preferences. This investigation adds to growing global pressure on tech platforms to provide greater transparency and user control over algorithmic content delivery.