IQIYI PIVOTS TO AI CONTENT HUB WITH NADOU PRO TOOL

iQiyi, one of China's largest video streaming platforms, is undergoing a fundamental transformation centered on artificial intelligence. The overhaul includes a complete app redesign and the deployment of Nadou Pro, an AI tool designed to automate significant portions of the content creation process. Nadou Pro is engineered to handle multiple stages of film-making, from scriptwriting and storyboarding to editing and post-production. The tool represents iQiyi's strategy to reduce production costs and accelerate content generation at scale. The company's timeline is aggressive: iQiyi expects AI-generated content to comprise the majority of its library within five years. This projection reflects confidence in AI capabilities while signaling a major shift in how streaming platforms may operate in the near term. The pivot aligns with broader industry trends as streaming services face mounting content costs and increased competition. By automating production workflows, iQiyi aims to maintain content volume while improving margins. The move also positions iQiyi within China's AI development landscape, where the government has prioritized AI advancement as a strategic priority. The company joins other tech firms exploring AI's commercial applications across entertainment and media. Details on the app redesign's specific features remain limited. The rollout timeline for Nadou Pro and the full platform overhaul has not been confirmed. The transformation carries implications for content creators and production workers reliant on traditional streaming workflows. Whether audience demand shifts in response to AI-generated content versus human-created material remains uncertain.