Apple has increased prices across its entire iPhone lineup by £100, reversing decades of falling electronics costs. The hike stems from a critical shortage of memory chips and components driven by surging AI demand.
The price increase, dubbed 'RAMageddon', emerged during Apple's recent product launch alongside its first folding phone. All iPhone models—both new and existing—are affected by the pricing change.
The shortage of RAM and other essential components has upended a long-standing pattern of technology becoming more affordable over time. Industry-wide demand for chips from the artificial intelligence sector has depleted supply chains, pushing component costs higher across the electronics market.
The move signals broader supply chain pressures affecting tech manufacturers as AI development accelerates. Whether other smartphone makers will follow with similar price increases remains a key question for consumers facing higher costs for flagship devices.
Apple has not publicly attributed the increase specifically to chip shortages, but industry analysts point to 'RAMageddon' as the primary culprit behind the unprecedented across-the-board pricing adjustment.
General Motors announced new software for upcoming Chevy Silverado and GMC Sierra trucks featuring updated Apple CarPlay and Android Auto interfaces, clarifying that the systems never actually left its vehicles.
Microsoft will discontinue its Calendar, People, and Files Microsoft 365 companion apps on December 16. The company is directing admins to remove the applications from managed devices.
Apple has significantly upgraded Siri in iOS 27, addressing long-standing complaints about the voice assistant's limited functionality and performance.
X is expanding its transparency tool to notify users when their posts are downranked or withheld due to government demands, including which country requested the action.