Apple's iPhone 18 Pro and Pro Max arrive September 18th with faster A20 Pro chips and improved cameras. Preorders are now available across major retailers.
The iPhone 18 Pro and Pro Max launch this Friday, September 18th, following their announcement at Apple's September 2026 "Sunrise and Shine" event. Both models feature the new A20 Pro processor, delivering increased GPU performance and additional neural cores for AI tasks.
Where to Preorder
Preorders are available at:
- Apple.com
- Amazon
- Best Buy
- Target
- Verizon
- AT&T
- T-Mobile
- Other major carriers and retailers
Online ordering typically begins at 8 AM PT / 11 AM ET. In-store preorders are also available at select locations.
What's New
The A20 Pro processor marks a significant upgrade from the previous generation, with enhanced GPU capabilities for demanding apps and games. The expanded neural engine improves performance for machine learning tasks and on-device AI features.
Camera improvements include refinements to both the telephoto and wide-angle lenses, along with enhanced computational photography. Pro Max users get the larger 6.9-inch display and superior zoom capabilities.
Pricing and Availability
Pricing starts at $999 for the Pro model and $1,099 for the Pro Max. Storage options begin at 256GB. Both colors and storage capacities are available for preorder, though popular configurations may ship later than initial launch day.
Delivery is expected to begin September 18th for preorders placed immediately. Availability may vary by retailer and configuration, so preordering early is recommended to secure your preferred model and color.
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