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INSTAGRAM TESTS NEW ALGORITHM CUSTOMIZATION TOOLS

INDUSTRY DESK1 MIN READ
SAT, JUN 27, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Instagram is expanding user controls over their content feed, testing additional ways for users to customize 'Your Algorithm' and shape what posts they see.

The social media platform is giving users more granular control over content delivery. The tests allow individuals to fine-tune their feed beyond current options, letting them adjust what type of posts appear and how often. This builds on Instagram's existing algorithm customization features, which have been available to some users. The new tools aim to address long-standing user requests for greater transparency and control over feed content. The expansion reflects broader industry pressure on social platforms to offer algorithm transparency. Instagram's parent company Meta has faced criticism over algorithmic recommendation systems and their effects on user experience. The exact details of the new customization options remain limited, as Instagram typically rolls out features gradually during testing phases. The company has not announced a timeline for wider availability. Users interested in the test should check their app settings for new algorithm controls.

■ SOURCES

TechCrunch

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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