INSTAGRAM TARGETS UNORIGINAL POSTS WITH NEW PENALTY

Meta's photo-sharing platform will adjust its algorithm to demote posts it identifies as derivative or low-effort, including content that mirrors trends without meaningful variation. The move signals Instagram's effort to combat the rising tide of generic content clogging feeds. The penalties apply to posts reusing the same captions, templates, and formats without originality. Instagram's system will evaluate content authenticity and reduce visibility for material deemed repetitive. This policy represents a shift in how the platform curates feeds, prioritizing novel content from accounts users follow. The change affects all creators, from casual posters to brands using templated content strategies. Instagram has not detailed the exact metrics used to flag unoriginal posts or specified consequences beyond reduced visibility. The rollout timing remains unclear, though the platform indicated implementation is underway.