:

INSTAGRAM LAUNCHES INSTANTS APP FOR EPHEMERAL PHOTOS

AI DESK1 MIN READ
FRI, APR 24, 2026

■ AI-SUMMARIZED FROM 2 SOURCES BELOW

Instagram rolled out Instants, a standalone app for sharing disappearing photos, in Italy this week. The app follows a feature test within Instagram's main platform across select regions.

Instants allows users to share photos that vanish after a single viewing and disappear entirely within 24 hours. The app positions itself as a low-pressure alternative to existing ephemeral messaging platforms, drawing comparisons to Snapchat, Locket, and BeReal. Instagram's strategy mirrors its approach with other spin-off apps like Threads and Instagram Feed, testing features separately before broader rollout. By isolating disappearing photo functionality in a dedicated app, Meta can gauge user interest and refine the experience before potential integration into the main platform. The Italy launch represents Instagram's next step after piloting the Instants feature within its core app in limited markets. The move suggests Meta continues investing in ephemeral content sharing, a category that remains popular with younger users seeking less permanent social interactions.

■ SOURCES

TechCrunchTechmeme

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

■ MORE FROM THE BIG TECH DESK

Intel delivered a strong earnings beat and raised its sales forecast, citing gains from the AI infrastructure buildout. The broader market declined as geopolitical tensions weighed on investor sentiment.

1H AGOIndustry Desk

Blackstone President Jon Gray identified artificial-intelligence infrastructure build-out as the firm's single biggest growth driver, underscoring the investment sector's pivot toward AI-related assets.

1H AGOAI Desk

Microsoft is offering voluntary severance packages to approximately 7% of its US employees as part of workforce restructuring efforts. The buyout program aims to reduce headcount while avoiding involuntary layoffs.

1H AGOIndustry Desk

Microsoft is offering voluntary buyouts to up to 7% of its US workforce in the company's first-ever voluntary retirement program. Eligible employees must be at the senior director level or below with combined years of employment and age totaling 70 or higher.

3H AGOIndustry Desk

■ SUBSCRIBE TO THE DAILY BRIEF

ONE EMAIL, 5 STORIES, 06:00 UTC. UNSUBSCRIBE ANYTIME.