INSTAGRAM DITCHES ICONIC CURSIVE LOGO FOR NEW WORDMARK

INDUSTRY DESK■ 1 MIN READ

THU, AUG 13, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Instagram has replaced its decade-old cursive typeface with a new wordmark that blends cursive and print styles. Head Adam Mosseri announced the update was designed to appear cleaner and more modern.

The social media platform's wordmark—the text-based logo displayed at the top of the app—represents Instagram's first significant typographic change in 10 years. Mosseri stated the refresh aimed for a cleaner, more contemporary aesthetic. The new design combines cursive and print letterforms in a hybrid approach. The updated wordmark has drawn mixed reactions. The unconventional blend of typeface styles raises legibility concerns compared to the previous all-cursive design, with some observers questioning whether the new typography clearly reads "Instagram." The change applies to the wordmark specifically, not the app's iconic camera logo, which remains unchanged. Instagram, owned by Meta, regularly updates its visual identity alongside broader platform modifications. The wordmark redesign follows Instagram's various feature updates and interface changes introduced throughout 2024.

■ SOURCES

► The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

■ MORE FROM THE BIG TECH DESK

P288X OPEN SOURCES ALGORITHM, REVEALS SHADOWBAN TOOL

X has open sourced additional code behind its 'For You' feed and launched transparency tools that show users when ranking systems have affected their accounts or posts.

1H AGO— Dev Desk

P278GOOGLE SHAKES UP AI DIVISION AS KEY LEADERS EXIT

Google announced a major reorganization of its AI division, Google DeepMind, with chief scientist Jeff Dean departing to start his own company and CEO Demis Hassabis stepping back from day-to-day operations.

2H AGO— AI Desk

P277APPLE NEGOTIATES NINE-FIGURE DEAL FOR SIRI NEWS

Apple is in talks with major publishers to license current news content for Siri, with the company considering a nine-figure budget for the payments, according to the Wall Street Journal.

2H AGO— Industry Desk

P255META FACES YOUTH HARM TRIAL WITH BIG TOBACCO PARALLELS

State attorneys general are suing Meta over allegations that its platforms harm young users, with the case potentially resulting in substantial financial penalties and mandatory product changes.

6H AGO— Industry Desk

◄ BACK TO NEWS

INSTAGRAM DITCHES ICONIC CURSIVE LOGO FOR NEW WORDMARK

■ MORE FROM THE BIG TECH DESK

■ SUBSCRIBE TO THE DAILY BRIEF