INSTAGRAM CRACKS DOWN ON REPOSTED TWEETS

Instagram will deprioritize content that users download and repost from other platforms, as well as clips repeatedly shared without modification. The changes affect visibility in recommendation feeds and the Explore section. Meta has positioned the effort as part of a broader strategy to combat spam and stolen content flooding social platforms. The company announced the policy incrementally throughout 2024. The restrictions target creators who recycle trending clips, tweets, and other material without adding original context or commentary. Users reposting original content may see reduced distribution compared to creators producing new material. Instagram joins other platforms in implementing friction against content aggregation. The policy reflects ongoing tension between fighting low-effort spam and preserving user-generated sharing practices that have historically driven engagement on social networks.