INFILLION ACQUIRES FOURSQUARE IN AD TECH DEAL

Infillion, an advertising technology firm, announced the acquisition of Foursquare, the location intelligence and data company. Founder and executive chairman Rob Emrich confirmed the deal to Axios. Foursquare will continue operating as an independent brand under Infillion's ownership. The specifics of the transaction, including financial terms, were not disclosed. Foursquare has built its business around location data and insights, serving advertisers, developers, and enterprise customers. The company operates multiple products in the location intelligence space. Infollion's acquisition of Foursquare represents a consolidation in the ad tech sector, combining the acquirer's advertising capabilities with Foursquare's location data assets. The deal allows Infillion to expand its offerings while preserving Foursquare's brand identity. No timeline for deal closure was provided in the announcement.