Roku collects extensive viewing data from its users. Here's how to limit what the company tracks.
Roku's privacy policy reveals the company gathers detailed information about what you watch, including title, genre, duration, and timestamps. This data feeds into Roku's advertising platform.
To reduce tracking:
- Disable smart TV ads: Go to Settings > Privacy > Smart TV Experience and toggle off ad tracking.
- Limit data collection: In Privacy settings, disable "Roku Interest-Based Advertising."
- Review tied accounts: Check your Roku account settings to disconnect linked services.
- Adjust search history: Clear search and watch history in the Privacy menu.
Note that disabling these features won't eliminate all data collection—Roku still tracks basic account information for service functionality. However, these steps significantly reduce the amount of behavioral data collected for advertising purposes.
Users concerned about privacy should regularly audit their settings, as Roku periodically updates its data practices.
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