:

HBO MAX LAUNCHES SHORTS FEED FOR VERTICAL VIDEO

INDUSTRY DESK1 MIN READ
TUE, JUL 28, 2026

■ AI-SUMMARIZED FROM 3 SOURCES ▸ TIMELINE

HBO Max is introducing a new Shorts feed to help users navigate its expanding library and capitalize on the popularity of short-form content. The move mirrors strategies adopted by competitors responding to changing viewer habits.

The streaming platform is addressing a growing problem: oversized content libraries that make discovery difficult for users. As audiences increasingly consume vertical video through TikTok, Instagram Reels, and similar platforms, HBO Max is adapting its interface to meet those expectations. The Shorts feed will feature vertical-format content, streamlining navigation and reducing decision fatigue. This approach aligns with broader industry trends as streaming services seek new ways to retain viewers in a crowded market. The addition reflects shifting consumption patterns, particularly among younger audiences accustomed to snackable content. By integrating short-form video into its platform, HBO Max aims to improve user engagement while maintaining its core library of films and series.

■ SOURCES

EngadgetThe VergeTechCrunch

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

■ MORE FROM THE BIG TECH DESK

South Korea's artificial intelligence-driven semiconductor industry is fundamentally restructuring society, elevating factory workers above traditional professions and reshaping cultural values around careers, fairness, and personal relationships.

1H AGOAI Desk

Singapore's government is leveraging artificial intelligence to boost productivity and create better jobs as workers face concerns about automation-driven displacement. Prime Minister Lawrence Wong outlined the strategy as the nation taps AI's economic benefits.

3H AGOAI Desk

WhatsApp has introduced an @all mention feature that lets users notify everyone in a group chat simultaneously. The update also adds anonymous polls and improved private chat options.

5H AGOIndustry Desk

X is discontinuing its Revenue Sharing program on September 7 and launching the Original Content Rewards Program in its place. Existing members must apply to the new initiative.

9H AGOIndustry Desk

■ SUBSCRIBE TO THE DAILY BRIEF

ONE EMAIL, 5 STORIES, 06:00 UTC. UNSUBSCRIBE ANYTIME.