GOPUFF TAPS MUSK'S xAI FOR CHEAPER AI SHOPPING AGENT

Gopuff co-CEO Rafael Ilishayev said xAI offered both cost advantages and quality comparable to other AI providers. SpaceX engineers assisted in developing the artificial intelligence agent, which now powers the food delivery company's shopping capabilities. The collaboration comes as xAI positions itself as a major player in enterprise AI. The company estimates the corporate AI market represents a $26 trillion opportunity, with chatbot technology like Grok gaining traction beyond consumer applications. Gopuff joins a limited set of companies deploying xAI's models in production environments. As xAI heads toward an IPO, the partnership demonstrates real-world use cases that could appeal to institutional investors watching the AI sector's profitability trajectory. The move reflects broader competition among AI providers to secure enterprise customers, with pricing and service quality becoming key differentiators in a crowded market.