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GOOGLE'S $100 FITBIT AIR TAKES AIM AT WHOOP

Google has launched the Fitbit Air, a screenless $100 wearable that marks a significant shift in fitness tracker design. The device positions Google to compete directly with premium fitness brands like Whoop in the AI-powered wellness market.

5 SOURCESFIRST SEEN MAY 26, 01:00 PM► READ THE ARTICLE
Wired+0m

Google’s latest Fitbit strips away the screen without sacrificing features, delivering the most approachable and afforda…

Engadget+0m

The Fitbit Air is a serious rival to Whoop and other screenless wearable trackers thanks to its solid hardware, comprehe…

Bloomberg Tech+0m

The Fitbit Air, a new $100 screenless wearable from Alphabet Inc.’s Google, represents a major evolution in what consume…

Techmeme+15m

Max Buondonno / The Shortcut: Google Fitbit Air review: slim, comfortable, and stylish, robust tracking, seven-day batte…

The Verge+6h

The Fitbit app is no more. Along with the launch of the new Fitbit Air (which you can expect a full review of once we've…