GOOGLE TESTS FLIPKART SHOPPING VIA GEMINI AI

The test allows users to buy items from Flipkart without leaving Google's AI Mode interface. Gemini can browse the marketplace, compare products, and facilitate transactions as part of Google's expansion into commerce. This integration aligns with Google's broader push to make Gemini a practical tool for everyday tasks. Shopping features could compete with other AI assistants and reduce friction in the purchase process. India represents a key market for Google's AI initiatives, with growing mobile commerce adoption. Flipkart, valued at $37.6 billion, provides significant inventory and logistics infrastructure for the test. Google has been integrating shopping capabilities across its products, including Search and Maps. A successful Flipkart test could lead to similar partnerships with other retailers.