:

GOOGLE CUTS PIXEL 11 PRICES BEFORE IPHONE 18 PRO

INDUSTRY DESK1 MIN READ
MON, SEP 14, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Google has discounted its Pixel 11 lineup ahead of Apple's iPhone 18 Pro launch on Friday, September 18th. The Pixel 11 Pro is selling for approximately $1,007 at Amazon, while the standard Pixel 11 is priced around $840.

The Pixel 11 Pro discount effectively negates this year's $100 price increase for the base configuration, while doubling storage to 256GB. The deal applies to fog, olive, and obsidian color variants. The standard Pixel 11 sees a $60 reduction from its original price. Both discounts appear timed with Apple's flagship launch, a common retail strategy during major product releases. The pricing move positions Google competitively as consumers decide between the two ecosystems. Apple's iPhone 18 Pro typically commands premium pricing, while Google has historically targeted price-conscious buyers seeking premium features at lower costs. Retailers frequently discount competing devices when major launches occur, offering consumers alternatives before flagship announcements generate market momentum.

■ SOURCES

The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

■ MORE FROM THE BIG TECH DESK

Netflix is developing a Crazy Taxi movie and an edgy Sonic animated series alongside a live-action adaptation of Yakuza developer RGG Studio's Stranger Than Heaven.

JUST NOWIndustry Desk

Elon Musk's xAI and X Corp. have resolved an antitrust lawsuit against Apple that alleged the company favored OpenAI's ChatGPT over competing chatbot makers.

1H AGOAI Desk

A comprehensive profile by Jeremy Stern examines Mark Zuckerberg's evolving priorities, including his adoption of MMA training and strategic pivot toward artificial intelligence. The piece draws from interviews with Zuckerberg, his parents, and dozens of associates.

2H AGOAI Desk

iMessage failures can disrupt communication, but the issue is often fixable through basic troubleshooting. Here's how to get your messages sending again.

10H AGOIndustry Desk

■ SUBSCRIBE TO THE DAILY BRIEF

ONE EMAIL, 5 STORIES, 06:00 UTC. UNSUBSCRIBE ANYTIME.