GOOGLE ADDS VIDEO GENERATION TO ULTRA TIER

Google has launched video generation powered by Veo 3.1 Lite for its Ultra subscription tier. The new feature operates within existing credit allocations, meaning subscribers won't face separate charges for video creation. Veo 3.1 Lite represents a lighter version of Google's video generation model, designed to balance quality with efficiency. By integrating it into the Ultra tier without additional credit requirements, Google makes video creation more accessible to its subscription base. The rollout continues Google's strategy of bundling AI capabilities into tiered subscription offerings. Ultra subscribers gain expanded functionality alongside existing tools and features included in their membership. This move positions video generation as a core service rather than a premium add-on, differentiating Google's approach in a competitive market where video creation tools increasingly drive engagement and retention.