GARMIN DEVELOPING WHOOP COMPETITOR WITH CIRQA BAND

INDUSTRY DESK■ 1 MIN READ

SAT, JUN 13, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Garmin is developing a screen-free fitness tracker called CIRQA, according to a trademark filing from February. The move puts the company in direct competition with Whoop and Fitbit's upcoming health-tracking bands.

The trademark filing, discovered by Gadgets & Wearables, reveals Garmin's CIRQA is designed to measure physical parameters and health metrics similar to existing wearables in the category. Whoop currently dominates the screen-free fitness tracker market with its subscription-based band that focuses on recovery, strain, and sleep metrics. Fitbit entered the space in late March, with NBA star Steph Curry helping promote its Whoop-style competitor. Garmin's entry suggests growing market demand for minimalist wearables that prioritize data over display interfaces. The company has extensive experience in GPS watches and fitness tracking, positioning it well to compete in this emerging segment. Details on CIRQA's features, pricing, and release date remain unknown. Garmin has not publicly confirmed the project.

■ SOURCES

► Engadget

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GARMIN DEVELOPING WHOOP COMPETITOR WITH CIRQA BAND

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