FRAMEWORK TAKES AIM AT LOGITECH'S WIRELESS KEYBOARD

Framework CEO Nirav Patel identified a gap in the wireless keyboard market: nearly universal ownership of Logitech's K400 paired with nearly universal dislike of it. "It's that Logitech keyboard that everybody owns and nobody likes," Patel said. "Everybody's got the same keyboard, nobody likes that keyboard." The K400 has become the default choice for living room and couch computing, a wireless keyboard with integrated touchpad designed for controlling PCs from a distance. Framework's version aims to address the complaints that have accumulated around Logitech's offering. Framework, known for its modular laptop design, is betting that consumers frustrated with their existing couch keyboards will upgrade. The company hasn't disclosed detailed specifications for its keyboard yet. The product is slated to arrive sometime later in 2024.