FOX BUYS ROKU FOR $22B TO DOMINATE SMART TV

The deal gives Fox control of Roku's smart TV operating system, which powers millions of connected devices globally. Fox will integrate Roku's FAST (Free Ad-Supported Television) services into its portfolio, positioning the company as a major player in ad-supported streaming. Roku currently operates a platform serving device manufacturers and generates revenue through advertising and licensing. Fox's acquisition consolidates these assets under one parent company, eliminating the middleman relationship between content producers and the streaming hardware ecosystem. The acquisition addresses Fox's strategic shift toward streaming and advertising-based revenue models. By owning Roku's distribution layer directly, Fox gains control over viewer data and ad placement across hardware manufacturers using Roku's OS. The deal is subject to regulatory approval. Once closed, Roku will operate as part of Fox's broader media and technology division.