Gene Munster, managing partner at Deepwater Asset Management, predicts Apple's foldable iPhone Duo will eventually represent 10% of total iPhone sales, despite its premium pricing.
Munster's forecast suggests strong market appetite for the foldable device, even at a higher price point than standard iPhones. The prediction indicates growing consumer interest in folding smartphones as a distinct product category.
Apple has not officially announced a foldable iPhone model. However, industry analysts have long speculated about the company's plans to enter the foldable market, where competitors like Samsung have already established presence with their Galaxy Z series.
If accurate, Munster's projection would position foldables as a meaningful segment within Apple's iPhone portfolio. A 10% market share would represent substantial revenue, given Apple's annual iPhone sales volume.
The higher entry price for foldable devices typically limits immediate adoption but has not prevented strong sales in competing products. Munster's comments suggest he believes foldable technology will eventually normalize in price and perception among mainstream consumers.
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