FLIPKART'S SUPER.MONEY ADDS ONLINE SHOPPING

Super.money, owned by Indian e-commerce giant Flipkart, now allows customers to shop directly on its platform with flexible payment options. Users can split purchases into installments without interest charges, targeting budget-conscious consumers. The expansion positions Super.money as a standalone shopping destination rather than a payment-only service. It leverages Flipkart's existing infrastructure and merchant relationships while tapping into the growing demand for buy-now-pay-later (BNPL) services in India. The fintech sector in India has seen rapid growth, with multiple players offering installment-based purchasing. Super.money's integration of shopping and payments consolidates the user experience on a single app. Flipkart previously launched Super.money as a standalone payments application, competing with services like PhonePe and Google Pay. This shopping feature signals the company's strategy to create a more comprehensive financial services ecosystem.