FACEBOOK TESTS FULL-SCREEN VIDEO PLAYER AT APP LAUNCH

The social platform is shifting toward a video-first experience, positioning the new player as the default landing page rather than the traditional feed of text and image posts. This represents a significant departure from Facebook's core interface design. The company will gather user feedback and engagement metrics during the international testing phase before deciding on broader rollout. The move aligns with Facebook's ongoing pivot toward video content, which the platform has prioritized for years. If successful in test markets, the change could reshape how millions of users interact with Facebook daily. The redesign potentially affects how content creators and advertisers reach audiences, given the shift in prominence from feed-based discovery to immersive video experiences. Facebook has not specified which international markets will participate in the initial test.