EX-TINDER EXEC LAUNCHES RIVET, COMMUNITY-POWERED DATING APP

Rivet shifts the dating app model by introducing a human element to connection-making. Rather than letting users swipe through hundreds of profiles, the app provides a curated list of potential matches vetted by a community of volunteer matchers who assess compatibility between users. The approach addresses a growing complaint among digital daters: fatigue from endless swiping and low-quality connections. By prioritizing quality over quantity, Rivet aims to deliver more meaningful matches to its user base. The app opens to US users Thursday, marking the entry of another player into the competitive dating app market. The strategy of gamifying matchmaking and relying on community participation represents a departure from algorithms that most mainstream dating platforms rely on. Founder and CEO Taru K leads the new venture, bringing experience from her previous work in the dating space.