ELON MUSK DEBUTS ON TIKTOK WITH 2M+ VIEWS
INDUSTRY DESKMON, APR 13, 2026
■ AI-SUMMARIZED FROM 2 SOURCES BELOW
A verified @elonmusk TikTok account posted its first video promoting SpaceX and Tesla, garnering over 2 million views. A verified Instagram account bearing the same handle has also appeared but has not yet posted.
The TikTok account's inaugural video capitalized on the platform's massive user base, drawing significant engagement within hours of posting. The move marks Musk's expansion into short-form video platforms, where he has maintained a prominent presence on X (formerly Twitter).
The verified Instagram account suggests Musk is building a coordinated social media presence across multiple platforms. Instagram, with its 2 billion+ monthly users, offers another channel to reach audiences directly.
Musk's timing coincides with reports that SpaceX is preparing for a potential public offering. Building direct audience engagement across major platforms could support broader corporate communications and public relations efforts ahead of any major announcements.
Neither account has been officially confirmed by Musk himself, though the verification status suggests platform authentication of the accounts' legitimacy.