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EA LAUNCHES IN-GAME ADVERTISING PLATFORM

Electronic Arts introduced EA Advertising, enabling brands to place dynamic, real-time ads directly into gameplay. The platform includes stadium signage and other integrated placements across EA's game portfolio.

1 SOURCEFIRST SEEN JUN 15, 03:30 PM► READ THE ARTICLE

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Electronic Arts launches EA Advertising, letting brands integrate directly into gameplay through dynamic, real-time placements, including stadium signage (Assiatou Hann/CNBC)

Assiatou Hann / CNBC: Electronic Arts launches EA Advertising, letting brands integrate directly into gameplay through d…

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