DISNEY RAISES DISNEY+ AND HULU PRICES AGAIN

AI DESK■ 1 MIN READ

WED, SEP 23, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Disney has increased prices on Disney+ and Hulu for the fourth time in four years, with ad-free tiers now costing $21.49 per month—a $2.50 jump. The move makes bundled subscriptions significantly cheaper than individual plans.

The price hike affects Disney's flagship streaming services as the company continues to monetize its platforms. The ad-free Disney+ tier rises from $18.99 to $21.49, matching the new Hulu ad-free price point. Disney's bundle strategy becomes more attractive under the new pricing structure. Subscribing to both services individually now costs nearly double the bundled option, incentivizing users to purchase the package deal. The repeated price increases reflect streaming's shift toward profitability. With Disney+ and Hulu competing against Netflix, Amazon Prime Video, and other platforms, the company is balancing subscriber growth with revenue generation. This marks the latest in a series of adjustments across the streaming industry, as services navigate rising content costs and the pressure to reach profitability after years of subscriber acquisition spending.

■ SOURCES

► Techmeme

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

■ MORE FROM THE BUSINESS DESK

P376NASA CHIEF SHIFTS TO 'GOOD DEALS' ONLY WITH PARTNERS

NASA's leadership has signaled a change in partnership strategy, moving away from agreements aimed at pleasing all parties toward deals that prioritize value. The agency is adopting a more selective approach to international collaboration.

JUST NOW— Industry Desk

P371DISNEY+ AND HULU RAISE PRICES AGAIN

Disney is increasing subscription costs for both Disney+ and Hulu, marking another round of price hikes for the streaming services. The move continues a pattern of annual fee increases across the platform.

JUST NOW— AI Desk

P370SEATTLE BANS SURVEILLANCE PRICING IN GROCERY STORES

Seattle City Council passed legislation prohibiting retailers from using personal data to set individualized prices on groceries. The measure targets algorithmic pricing systems that charge different customers different prices based on their shopping history and demographic information.

JUST NOW— Security Desk

P366UK WATCHDOG PUSHES FOR MORE SEARCH CHOICES ON ANDROID, CHROME

Britain's competition regulator is targeting Google's dominance in search by requiring more choice for Android and Chrome users. The move addresses Google's strongest market positions.

1H AGO— Industry Desk

◄ BACK TO NEWS

DISNEY RAISES DISNEY+ AND HULU PRICES AGAIN

■ MORE FROM THE BUSINESS DESK

■ SUBSCRIBE TO THE DAILY BRIEF