DISNEY PLANS UNIFIED 'SUPER APP' UNDER NEW CEO

D'Amaro, who assumed the CEO role earlier this year, has signaled his commitment to creating a single unified platform combining Disney's fragmented digital offerings. Currently, Disney operates multiple apps across streaming, theme parks, and merchandise. A consolidated super app would integrate Disney+, ESPN+, Hulu, Disney Parks, and other services into one destination. This approach mirrors strategies deployed by tech giants like WeChat and Alipay, which bundle various services under a single interface. The unified platform could simplify user navigation and potentially increase engagement by making it easier for customers to move between Disney's ecosystem. It may also provide Disney with better data integration across its divisions. No timeline for launch has been announced. Disney's streaming services reached 150.2 million subscribers in the latest quarter, but the company has faced pressure to optimize its digital strategy and improve profitability.