DIGITAL AD REVENUE HITS $294.6B IN 2025

Social media advertising emerged as the strongest performer, surging 32.6% to $117.7 billion. Digital video advertising followed with 25.4% growth, reaching $78 billion. These two categories accounted for the bulk of overall digital ad expansion last year. Social media's outsized gains reflect continued advertiser investment in platforms like Meta, TikTok, and YouTube, while video's strong performance underscores the shift toward visual content consumption. The $294.6 billion total represents sustained momentum in the digital advertising sector despite broader economic uncertainty. The 13.9% growth rate outpaces traditional media and signals advertiser confidence in digital channels. IAB and PwC's annual report tracks spending across search, display, social media, digital video, and emerging channels. The data reflects spending from U.S. advertisers across all digital platforms and formats.