[HARDWARE]■ STORY TIMELINE
DELL REVERSES XPS REBRAND IN LESS THAN A YEAR
Dell Technologies abandoned its 2025 decision to retire the XPS laptop brand after less than a year, reverting to the iconic naming scheme that built its premium PC reputation.
Bloomberg Tech+0m
It’s not unheard of for tech companies to reverse a big marketing decision, but few have done so as quickly as Dell Tech…