[AI]■ STORY TIMELINE
COMPANIES REBRAND AUTOMATION AS AI TO CHASE HYPE
UK firms are stretching the definition of artificial intelligence to rebrand themselves as tech-focused, according to PR executives. Communications professionals report that bosses across low-tech industries are pressuring them to present ordinary automation as AI expertise.
The Guardian — Technology+0m
PR executives say UK companies are forcing them to present ordinary automation as artificial intelligence UK companies…
Hacker News+9h 21m
Article URL: https://www.theguardian.com/technology/2026/may/24/ai-washing-pr-firms-scrambling-rebrand Comments URL: htt…