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CHATGPT ADDS VIRTUAL TRY-ON FOR CLOTHES

AI DESK■ 1 MIN READ
THU, OCT 1, 2026

■ AI-SUMMARIZED FROM 2 SOURCES ▸ TIMELINE

OpenAI is rolling out new shopping features for ChatGPT that enable users to virtually try on clothing and accessories using their own photos. The feature leverages OpenAI's latest image generation model.

Users can now upload personal photos to see how clothes and accessories look on them before purchasing. The virtual try-on capability generates realistic images showing items on the user's body. Alongside the try-on feature, ChatGPT introduces a Favorites library where users can save products they like for later reference. This allows for easier shopping workflows and comparison of items across sessions. The feature represents OpenAI's expansion into e-commerce applications. By integrating shopping capabilities directly into ChatGPT, the platform aims to streamline the online shopping experience and reduce purchase friction. The rollout is beginning now, with availability expanding to more users over time.

■ SOURCES

► TechCrunch► Engadget

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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