CHATGPT AD RATES PLUMMET 58% FROM LAUNCH

Ad buyers report a sharp decline in ChatGPT advertising costs since the platform opened to advertisers. The cost-per-thousand-impressions (CPM) has fallen by more than half, while OpenAI has lowered entry barriers for new advertisers. The minimum spend requirement dropping from $250K to $50K makes the platform accessible to smaller brands and mid-market advertisers. This shift comes as ChatGPT works to expand its advertiser base and compete in the AI-driven advertising space. The rate reductions reflect typical dynamics in emerging ad platforms seeking scale. As inventory increases and competition among ad networks grows, CPM rates typically decline from initial launch premiums. OpenAI has positioned ChatGPT advertising as a way for brands to reach engaged users directly within the platform, differentiating from traditional search and social advertising channels.