CALIFORNIA LAW COULD BAN INFINITE SCROLL

The proposed California law aims to limit addictive design features on social media platforms, with the infinite scroll mechanism in its crosshairs. The feature automatically loads new content as users scroll, eliminating natural stopping points. Social media companies including Meta have faced mounting pressure to address youth engagement metrics. The bill reflects growing concerns among lawmakers and health advocates about the psychological impact of endless-feed design on teenagers. Infinite scroll has been standard across platforms like Instagram, TikTok, and Facebook for years. If passed, the law would require platforms to implement alternatives, such as "load more" buttons that require deliberate user action. The legislation has drawn both support from child safety advocates and opposition from tech companies arguing it infringes on user choice. The bill's passage remains uncertain as it moves through California's legislative process.