BEST BUY RTX 5080 NOW COSTS MORE THAN RTX 5090

INDUSTRY DESK■ 1 MIN READ

THU, JUL 30, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Best Buy has priced the Asus ROG Astral RTX 5080 OC at $2,099, exceeding the RTX 5090's $1,999 MSRP. This marks the first time a major US retailer is directly selling an RTX 5080 above the flagship card's official price.

The ROG Astral RTX 5080 OC has climbed 40 percent from its $1,499 launch price and more than double the RTX 5080 Founders Edition's $999 MSRP. Best Buy currently offers only this single RTX 5080 model above the RTX 5090's MSRP. Other RTX 5080 variants remain available at lower price points. The pricing reflects ongoing GPU supply constraints and demand pressures in the high-end graphics card market. NVIDIA's RTX 50-series cards have faced sustained shortages since launch, allowing retailers and board partners to command premium pricing on limited inventory. Current market conditions show RTX 5090 stock remains similarly constrained, with many models selling above MSRP across retailers. The RTX 5080 pricing anomaly highlights how supply scarcity is driving consumer choice toward more expensive flagship options.

■ SOURCES

► The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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BEST BUY RTX 5080 NOW COSTS MORE THAN RTX 5090

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