BELKIN LAUNCHES DUAL-NETWORK TRACKERS WITH BUILT-IN CABLES

Belkin's SureFind Loop Cable Tag tracker marks the company's shift from manufacturing AirTag accessories to building its own tracking devices. The key differentiator is built-in functionality—the trackers come with removable USB-C charging cables, removing the friction of purchasing additional attachments. The trackers work across both iOS and Android platforms, supporting Apple's Find My ecosystem and Google's Find Hub network. This dual compatibility positions Belkin between Apple's AirTags and Google's newly announced Pixel Tag, which remain limited to their respective ecosystems. Belkin's move capitalizes on its existing expertise in accessory design while addressing a gap in the market: trackers that function across multiple platforms without requiring buyers to invest in separate cables or mounting solutions. The integrated design simplifies the unboxing experience and immediate usability. No pricing or exact availability details were announced.