BEATS 360: $350 CUSTOMIZABLE HEADPHONES FOR GYM AND BEYOND

INDUSTRY DESK■ 1 MIN READ

TUE, SEP 22, 2026

■ AI-SUMMARIZED FROM 2 SOURCES ▸ TIMELINE

Beats has launched the Beats 360, a $350 over-ear headset featuring customizable design and water-resistant construction. The headphones mark the brand's first over-ear model built for both everyday use and athletic environments.

The Beats 360 prioritizes personalization, allowing users to customize their headphones across multiple use cases. The lightweight design makes them suitable for gym sessions and active wear, while maintaining functionality for everyday listening. Durability specs include water and sweat resistance, a first for Beats' over-ear lineup. This positions the headphones as dual-purpose devices capable of handling moisture from workouts and weather exposure. The $350 price point places the Beats 360 in the premium consumer headphone segment. The emphasis on customization and weather resistance reflects a broader industry trend toward versatile, lifestyle-focused audio products rather than single-use devices. Beats continues its expansion in the premium audio market, competing against established players offering similar customization and durability features at comparable price levels.

■ SOURCES

► Engadget ► Bloomberg Tech

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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BEATS 360: $350 CUSTOMIZABLE HEADPHONES FOR GYM AND BEYOND

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