Axiata Group CEO Nik Rizal Kamil outlined the telecommunications giant's strategic transformation from traditional telecom operator to a smart asset manager, signaling a fundamental shift in the company's business approach.
Axiata, a major Asia-based telecommunications and technology group, is reshaping its core business model under leadership of Group CEO and Managing Director Nik Rizal Kamil.
The shift positions Axiata beyond conventional telecom services toward managing and optimizing digital assets across its portfolio. This strategic pivot reflects broader industry trends as telecom operators seek new revenue streams amid competitive pressures and evolving customer demands.
The company's transformation involves leveraging its existing infrastructure, spectrum, and technological capabilities to create value through asset management and digital services. This approach allows Axiata to diversify revenue sources while maintaining relevance in an increasingly technology-driven market.
Kamil detailed the strategy during an appearance on Bloomberg's "Insight with Haslinda Amin," emphasizing the company's commitment to this new direction. The transition positions Axiata to compete in adjacent markets and capitalize on emerging opportunities in Asia's digital economy.
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