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ARK INVESTS IN LUCRA, FIRST LEAD NOT IN AI
Cathie Wood's ARK Invest has made its first lead investment in Lucra, a startup transforming corporate loyalty programs into interactive eSports experiences. The move signals ARK's diversification beyond artificial intelligence.
TechCrunch+0m
Lucra offers corporate loyalty programs reimagined as interactive eSports. But winning ARK as a lead wasn't easy.