APPLE SPLITS IPHONE 18 LAUNCH ACROSS TWO SEASONS

INDUSTRY DESK■ 1 MIN READ

WED, AUG 12, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Apple will launch the iPhone 18 Pro this fall, but the base iPhone 18 model won't arrive until Q1 2025, according to statements from supplier Pegatron during an earnings call.

The staggered release marks a departure from Apple's typical annual fall launch pattern. Pegatron executives confirmed the iPhone 18 Pro series will debut in the coming months, while standard iPhone 18 models will follow early next year. Rumors also suggest Apple plans to introduce two additional models alongside the delayed base iPhone 18: the more affordable iPhone 18e and a new iPhone Air variant, both arriving in Q1 2025. The strategy suggests Apple may be restructuring its product lineup and launch cadence. The move could allow the company to spread out product announcements and maintain consumer interest across multiple quarters, or signal shifts in production timelines and supply chain planning. Details remain limited, and Apple has not officially commented on its 2025 product roadmap or launch schedule.

■ SOURCES

► The Verge

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

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APPLE SPLITS IPHONE 18 LAUNCH ACROSS TWO SEASONS

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