APPLE SENDS SIRI TEAM TO AI CODING BOOTCAMP

The bootcamp initiative represents a significant training push for a team that totals in the hundreds across the Siri division. Participants will focus on learning to code using artificial intelligence, signaling Apple's commitment to integrating AI capabilities into the voice assistant's next generation. The timing aligns with Apple's expected announcement of an AI-powered Siri revamp, suggesting the company is rapidly upskilling its workforce to meet product development demands. The move reflects broader industry trends as companies race to implement generative AI features across their platforms. Details about the bootcamp's specific curriculum and duration remain limited, though sources confirm it spans multiple weeks. The training initiative underscores Apple's determination to modernize Siri, which has faced criticism for lagging behind competitors like Google Assistant and Amazon's Alexa in capability and responsiveness.