[BIG TECH]■ STORY TIMELINE
APPLE R&D SPENDING HITS 30-YEAR HIGH AT 10.3% OF REVENUE
Apple is investing at unprecedented levels in research and development, allocating 10.3% of Q2 revenue to R&D—the highest proportion in three decades. The spending surge reflects the company's push into artificial intelligence amid industry-wide AI competition.
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CNBC: Apple's R&D spending hit 10.3% of revenue in Q2, up from 7.6% in Q1 and 9% in Q2 2025, amid the AI boom; Q2 revenu…