:

APPLE RAISES IPHONE PRICES BY $100 ACROSS LINEUP

AI DESK1 MIN READ
WED, SEP 9, 2026

■ AI-SUMMARIZED FROM 1 SOURCE ▸ TIMELINE

Apple has increased prices by $100 on all older iPhone models currently available for purchase. The price hike affects the iPhone 16, the entire iPhone 17 lineup, and the iPhone Air.

The across-the-board price increase impacts Apple's current iPhone offerings at multiple tiers. Customers shopping for the iPhone 16, any model in the iPhone 17 series, or the budget-focused iPhone Air will encounter the higher pricing. This marks a significant adjustment to Apple's pricing strategy for legacy devices. The move affects the entire portfolio of older models rather than targeting specific variants, suggesting a systematic price restructuring. The price increase comes as Apple maintains its practice of keeping previous-generation iPhones in its product lineup alongside new releases. By raising prices on these older models, Apple narrows the price gap between generations and influences purchasing decisions toward newer flagship devices. The exact timing and rationale for the $100 increase remain undisclosed by Apple.

■ SOURCES

Techmeme

■ SUMMARY WRITTEN BY AI FROM THE LINKS ABOVE

■ MORE FROM THE BIG TECH DESK

Six Chinese artificial intelligence companies face allegations of systematically copying frontier AI models developed by US firms. The US government is urging AI companies to identify Chinese users and downgrade them to less-capable versions of their systems.

4H AGOAI Desk

New CEO John Ternus doubled down on the iPhone as Apple's core product in his first keynote, echoing a strategic commitment Steve Jobs made 25 years ago.

4H AGOIndustry Desk

Google is rolling out a Live Game Feed feature for NFL games, offering real-time updates, play-by-play commentary, and AI-powered insights directly in search results on mobile.

8H AGOIndustry Desk

Florida's attorney general filed a lawsuit Wednesday against Netflix, claiming the streaming platform misleads parents about data collection practices on minors and uses design features that encourage excessive viewing.

8H AGOIndustry Desk

■ SUBSCRIBE TO THE DAILY BRIEF

ONE EMAIL, 5 STORIES, 06:00 UTC. UNSUBSCRIBE ANYTIME.