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[BIG TECH]■ STORY TIMELINE

APPLE PUSHES MONTHLY UPGRADES OVER LUMP SUM

Apple is launching a new upgrade program that shifts device purchases toward monthly payments, betting customers prefer subscription-style payments over upfront costs.

1 SOURCEFIRST SEEN AUG 3, 06:27 PM► READ THE ARTICLE
Bloomberg Tech+0m

Apple is making a big bet that customers would rather pay by the month than all at once, with its new Apple Upgrade prog…