AMAZON TESTS ALEXA+ IN INDIA WITH HINDI SUPPORT

The e-commerce giant is rolling out beta access to Alexa+ in India as part of broader efforts to strengthen its AI presence in key markets. The Hindi-language variant addresses a significant gap in voice assistant support, enabling Indian users to interact with the platform in their native language. Alexa+ represents Amazon's next-generation conversational AI, built to handle more complex interactions than its predecessor. The platform aims to compete with other advanced AI assistants gaining traction globally. India represents a critical market for Amazon's cloud and AI services. With Hindi as the primary language for hundreds of millions of Indians, localized AI support could drive adoption across the subcontinent. Interested users in India can sign up to participate in the beta testing program. The timeline for full availability remains unannounced.