AMAZON NOW EXPANDS 30-MINUTE DELIVERY TO MAJOR US CITIES

Amazon Now, which launched as a limited pilot in Seattle and Philadelphia last December, is now operational in Atlanta and Dallas-Fort Worth. The service guarantees delivery within 30 minutes for eligible items. The company plans further expansion to Austin, Houston, and Minneapolis in coming months. Amazon Now joins the company's existing same-day and next-day delivery options, targeting customers who need essential items quickly. The service focuses on high-demand categories including groceries, over-the-counter medicines, and consumer electronics. Availability and pricing vary by location and item selection. Amazon has not disclosed subscriber numbers or operational costs for the service. The expansion reflects intensifying competition in ultrafast delivery, a market where rivals including Instacart and traditional retailers have invested heavily since the pandemic accelerated e-commerce adoption.